Target Market
- Daisy Pearce
- Dec 14, 2024
- 1 min read
Updated: Dec 16, 2024
For this assignment we had to choose a 'target market', and try to attempt to replicate this style. I chose the Independent's online pets section, which you can view here:
To do this I researched its' target audience, which is 45% being between the ages 15-44, and the way the Independent style their articles. For example, I found out that the Independent have their own font called Independent, and for their body text they mostly use the serif font. I have found a similar serif font to use for my feature.
The Independent uses a lot of links in its' online articles, and so I will reflect this in my own work.
Image sourced by Daisy Pearce.
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